Cove Hair is a conceptual hair product brand focusing on sustainability and fun design. This idea came to me after seeing a Batiste ad and for some reason, I felt inspired to create. Package design is something I've gotten more interested in this past year and when inspiration hits from random places, I'll take it.

A large part of the visual identity of Cove Hair is that I tried to make it as gender neutral as possible. It's important that beauty and hair care brands challenge the traditional standards, expand their market and create products for all.