"The Imagithon Challenge is a community-based studio simulation project. What started as a LinkedIn post asking to see who would be interested in working together on a portfolio piece turned into a full-blown multi-month experience with 12 industry mentors helping to guide 30+ young professionals through real-life scenarios of working in Themed Entertainment.
Our studio has been divided into separate teams that have been working on two very different concepts. Will guests explore new worlds and discover the ancient folklore of New Orleans? Or will they immerse themselves in the sounds from around the globe as they find their own beat through music-filled lands?
After pitching the Blue Sky Pitches in October 2020, athletes worked through more details and focused their efforts on two lands per park, including entertainment offerings. During this "Concept” pitch session (presented in December 2020), each team presented their park pitches and then received feedback & critique from invited industry veterans." — Imagithon Challenge
The large team I was a part of was in charge of creating two lands for the park, Rhythmic Realms. My smaller team, Spectacle Central, created a land that reveled in the music of show business, Broadway, Bollywood, and Hip Hop.
I acted as the sole graphic designer for my team. I was responsible for creating the attractions and entertainment logos for the land. This was a great exercise because I was able to be extremely creative as well as try to stay within the style and mood of the land, Spectacle Central.
I also acted as an interactive developer within my team alongside Bonnie Stinson. We created the in-park app for guests to optimize their experience within, Rhythmic Realms. We created an experience that integrated mobile devices and RFID. Guests would go around the park collecting sounds and beats giving the guests the incentive to play with the land elements.
With these collectables guests could create profiles at home to extend their in-park experience. They can enjoy the sights and sounds they saw at Rhythmic Realms in a digital creative platform. Guests can mix their own beats and share them with the online Rhythmic Realms community.